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Time to Freshen Up?

Does your website look tired? Are the cracks in your marketing plan starting to show? Wrinkles in your Social media? Maybe it’s time for a Digital Facelift! Innovate Connect are specialists in Web and Social Marketing strategies that place you back in control of your business. We like to do things differently, delivering concise and

Android Pay

Google’s Android Pay now available in the UK

Move over Apple Pay, Android Pay has Landed! As of this morning Google Pay has been launched across the UK and can be used wherever contactless payments are accepted. Both MasterCard and Visa have signed up for the scheme and those with devices running Android 4.4 or higher and that have NFC capability can now

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iPhone: A Jack of all trades

As with the lead up to any new Apple product launch, the rumour mill is rife with tales of design, features and that next genre defying move. The hottest at the moment is talk surrounding the humble Headphone Jack. In Apple’s endeavour to create the thinnest products on the market (although since the iPhone 6

facebook

Facebook – To Tip or Not to Tip? This is the new question!

Gone are the days of tracking your social success via “Likes” and “Faves”. Soon the public will be able to show their love of your posts by paying you!  Facebook are rumoured to be launching a “tip jar” style service where users will be able to award favourite posts from communicators with cold hard cash.

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Google’s Android Apps are coming to a Chromebook near you!

Chromebook users rejoice! Google will soon be opening up access to it’s vault of Android APK’s to Chromebook users. Eagle eyed Chrome OS users spotted a new setting in a beta version (v51 of Chrome OS) that allows you to “Enable Android apps to run on your Chromebook.” This is great news for any Chromebook Users (our

In the Dark

Marsden locals “In The Dark” over TV location filming

George Clooney, Brad Pitt and Steven Spielberg have probably never heard of Marsden, but that won’t stop Hollywood fever running through Peel Street as the BBC rolls in to film it’s new crime thriller “In the Dark”. I too was “In the Dark” as I leapt off the bus through a gaggle of TV execs munching

bell-curve

Strategic Marketing and the Bell Curve

So I have lots of conversations about strategic marketing and using a bell curve (distribution curve) to help identify a company’s sweet spot from a customer focused perspective. Doing a quick bit of research I came across this great article, well worth a read if you are struggling to understand your market positioning and messaging